September 24, 2023


Satisfying Shop

Toys “R” Us at Macy’s Will Make You Feel Like a Kid Again All Year


Macy’s and Toys “R” Us have released Geoffrey’s 2022 Hot Toy List.

Have you missed the famous Toys “R” Us jingle, “I don’t wanna grow up, I’m a Toys “R” Us kid,” being excitedly recited by your kid, or maybe even you? Well, it’s back, thanks to Macy’s, along with the beloved (and sometimes scary) Geoffrey the Giraffe.

Shop Toys “R” Us at Macy’s

For over 70 years, parents and kids have flocked to the beloved toy store. But all that joy and merriment came to a screeching halt in 2017 when the company was forced to close its doors. It seemed like the mad, late-night Christmas Eve dash to Toys “R” Us to nab the one toy your kid willfully exclaimed just hours before they would die if they didn’t get — was a distant memory. But now, Toys “R” Us is back.

In 2021, Macy’s swooped in and brought the dynamic toy brand back into the mainstream shopping arena both online and in over 400 Macy’s stores. Now, in 2022, the world’s greatest toy store is expanding. The Toys “R” Us Shop is coming to life in Macy’s stores everywhere and will feature colored fixtures, hands-on demos and a life-size “Geoffrey on a Bench” photo op for families.

toys r us giraffe sitting on a bench
Image: Eugene Gologursky / Getty Images and Macy’s

Macy’s chief merchandising officer, Nata Dvir says, “Macy’s cannot wait to bring the Toys “R” Us experience to life in our stores. We hope Toys “R” Us kids of all ages discover the joy of exploration and play within our shops and families create special memories together.”

To celebrate, all Macy’s stores will host nine days of in-store Toys “R” Us events starting Oct. 15 through Oct. 23, which will include family-friendly activities and daily giveaways from top brands.

The Toys “R” Us Hot Toys

The Toys “R” Us Shop is just like its website used to be. It’s organized by age, toy type, characters and brands, and includes classic faves along with the latest in toy trends.

These are our favorites from Geoffrey’s Hot Toy List, making us wish we were a Toys “R” Us kid again:

Barbie Color Reveal Tie Dye Fashion Maker

Barbie is getting in on the surprise toy trend with the Color Reveal Tie-Dye Fashion Maker to create the ultimate unboxing experience with 50 surprises.

Kids can create their own fashion looks for Barbie and Chelsea dolls with over 35 fashion-studio-themed pieces. 

Price: $44.99 at Toys “R” Us at Macy’s

buy now

LOL Surprise! OMG Fashion Show Hair Edition Twist Queen Doll

This OMG fashion doll is fierce, fabulous and ready for a hair makeover.

With endless possibilities, you can give her runway-ready twists, crimps, curls, waves, straight hair and more in 30 minutes all without using heat. She comes hair with wow. Magic mousse and styling tools.

Price: $34.99 at Toys “R” Us at Macy’s

buy now

Fisher-Price 4-in-1 Ultimate Learning Bot

This cute playtime bot features four ways for your baby (6 months and up) to play. It has fun music, lights and hands-on activities for wee ones to discover.

With its Smart Stages technology, switch up the learning content to grow with your child.

Price: $53.99 at Toys “R” Us at Macy’s

buy now

The post Toys “R” Us at Macy’s Will Make You Feel Like a Kid Again All Year appeared first on The Real Deal by RetailMeNot.