April 24, 2024


Satisfying Shop

What is alt text and how do I write it for jewelry? — Sharon Z Jewelry

What is alt text and how do I write it for jewelry? — Sharon Z Jewelry

Okay jewelers and metalsmiths – you’ve made a magnificent overall body of do the job, photographed it, and designed a website.

Now it’s time to make it extra obtainable.

I coronary heart alt textual content so significantly. It is a powerful device web-site accessibility. Although alt text is not the only device at your disposal to make your web-site accessible, it is an vital 1.

It is really Okay if you did not know about this essential facet of your site prior to now. Below is a guidebook to what it is, why you want it, and how to produce it. 

(Author’s notice – if you are currently familiar with alt text, scroll down to the How to Write It and The place to Set It sections.)

Alt textual content is the tiny bit of textual content that you use to explain an graphic on your web site. Sometimes it is also called an alt attribute, or alt tags. All important eCommerce platforms have a position for you to incorporate alt textual content.

How it functions – someone with a visible impairment demands and wishes to use a web site. In get to do so, they use a display reader that reads the page out loud. When it hits an picture on the page, it does not skip it, it reads whichever description you’ve presented it.

This is what alt text is generally for – to give descriptions of your shots.

Other persons who need to have alt textual content incorporate people with limited online bandwidth – ever have super gradual world wide web that will not load photographs? Owning alt text there allows you determine out if there is vital information and facts in all those pictures.

Oh! And alt textual content is tremendous handy to anyone who makes use of image blockers in their electronic mail. If photographs aren’t loading, it is significant to explain them.

Why you want it

There are loads of motives, but the most crucial rationale is that accessibility and inclusivity support all people navigate the online.

For us as little organization homeowners, there are also realistic motives why we have to have alt textual content. And there are no downsides to adding it to your web page.

Purpose #1 – Having a web page that is inaccessible usually means that you are most likely leaving cash on the table. After all, if someone are unable to use or navigate your website, then they also are not able to obtain from you.

Motive #2 – All of the textual content that’s on your web site is searchable via lookup engines like Duck Duck Go, Mozilla, Google, and many others. You give yourself your most effective edge if you have fantastic information and facts on your web-site. And this suggests having searchable textual content on your visuals.

Reason #3 is my personal – I contemplate accessibility to be a essential aspect of running a website, and I attempt to make mine as obtainable as I know how to.

How to produce it

Alt textual content has one particular objective, and several benefits and it’s main goal is to be browse by men and women, not bots.

So anytime you compose alt text, believe about what a different individual needs to know about the graphic.

Finest Tactics

  • Place oneself into the head of a customer looking for jewelry.

  • Believe about how they would describe it, and check out to solution their issues.

  • Is it the material? The form? The stone? If it is revealed on an ear?

  • Use keyword phrases sparingly, and make sure that they are applicable to the graphic.

  • Be descriptive and never depend on an older online exercise of “key phrase stuffing” *

  • Maintain your alt text below 150 characters or 12 words and phrases so that they are comprehensible and readable.


Listed here is a image of some earrings. The alt text reads “oxidized silver eye-formed stud earrings on a steel slab”.